Billboards in Times Square – Spanx’ Sara Blakely is a genius.
She created Spanx in the 1990s out of her own frustration with undergarments like pantyhose and others basically because she couldn’t wear them comfortably, which gave rise to one kick-ass company that has helped countless women around America achieve their style goals while also providing some laughs along the way. Now her company is on billboards in Times Square.
Needless to say, Spanx is a staple in most women’s wardrobes, but what you may not know is that the company has come a long way since its inception. Case in point: Spanx in Times Square – talk about making a statement!
Spanx Billboards in Times Square
The billboards are boasting digital marketing campaigns that are interactive and aimed at engaging the public. For example, one billboard prompts passersby to take a picture of themselves in their Spanx and share it on social media for a chance to win a free pair of pants.
How cool is that?
It’s clear that Spanx is continuing to blaze trails and break barriers as the company evolves, and we can only imagine what they’ll come up with next. In the meantime, we’re just going to keep enjoying their billboards in Times Square – after all, who doesn’t love getting a good laugh out of some clever advertising?